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Get specific with your position and messaging so you can scale with clients you love.
Get specific with your position and messaging so you can scale with clients you love.
Get specific with your position and messaging so you can scale with clients you love.
Hi, I’m Lynn Rivest.
I help small service business founders rise above the sea of generic goo by choosing a profitable position so they can grow with long-term, high-value clients.
Specifically, I work with founders who are operational masters. They have great systems and processes but they haven’t yet pinned down their differentiated value to effectively attract their best-fit prospects.
When you perfect your positioning, so many things get easier and more powerful in your business, including:
- Crafting meaningful sales and marketing messages
- Generating consistent, quality leads
- Improving your services to give more value
- Becoming an authority in your space
- Simplifying your model to maximize revenue
Here’s how you can work with me:
Positioning + Messaging Strategy Package
This package results in a clearly defined and powerful position + messaging architecture you can implement in your business right away.
Here’s what’s included:
- research and review of customer segments and goals
- 3-4 workshops (90 minutes each) with you and key members of your team to go through my positioning process
- comprehensive positioning playbook that includes your positioning canvas and overall messaging architecture
- follow-up meeting to review implemented components and recommendations for any refinements
- get started with your positioning within a month
Start with a free personalized assessment to see if this package is right for you.
Positioning + Messaging Implementation Consulting
This is a custom engagement to help you plan and work with you and your team to execute your positioning strategy over 3-6 months.
I’ve helped hundreds of business owners…
In retrospect, as being a client of yours, I think, “why wouldn't you want the keys to unlock every single decision you need to make in a business capacity?”
There's something very powerful about always constraining what you're doing so that you work within the boundaries of what you need to be successful versus letting things fly.
Without positioning, it’s like being in a directionless world. You’ve got to have that because you have to have something that makes sense and there needs to be a level of cohesion by establishing your position. It takes care of your marketing and your sales strategy in one fell swoop, which is 50% of what you do.
It helps us understand what direction and which decisions we're going to make - the actual actionable parts of your business starts there.
Why wouldn't you want that?
There's something very powerful about always constraining what you're doing so that you work within the boundaries of what you need to be successful versus letting things fly.
Without positioning, it’s like being in a directionless world. You’ve got to have that because you have to have something that makes sense and there needs to be a level of cohesion by establishing your position. It takes care of your marketing and your sales strategy in one fell swoop, which is 50% of what you do.
It helps us understand what direction and which decisions we're going to make - the actual actionable parts of your business starts there.
Why wouldn't you want that?
Mallory Ulaszek
Co-Founder, Week of the Website
Lynn is a result-driven, highly professional and empathetic business coach with a no-nonsense attitude. What I love most about working with her: Calls with Lynn always leave me encouraged and with a clear view on the next steps.
She dives deep into your business and suggests concrete next steps, approaches and examples. Her goal is making it work for you as an entrepreneur. And ask her for book tips! 😊
She dives deep into your business and suggests concrete next steps, approaches and examples. Her goal is making it work for you as an entrepreneur. And ask her for book tips! 😊
Carola Epple
Founder, Virtually There
We are definitely a match and working with you was by far my best business decision! ❤️ I am beyond grateful for your support, expertise and the way you go deep where others merely scratch the surface.
Maria Bonhilha
Writing Coach
I’ve worked with Lynn & experienced her beautiful brains before - so when I needed someone to help me outta my current re-positioning black hole due to a pivot, I was like: "Who ya gonna call? Bullshitbuster!“ Because that’s what she is to me.
In just three razzle dazzle sessions, she herded all my disco-ballin’, multifarious messaging cats into a couple of shiny new identi-fires (fab word, innit?) I can finally feed my Insta bio and highlights with. Sighing with relief!
Don’t keep suffering alone - every coach needs a coach. Especially when you’re like: "I SHOULD be able to do this for myself, by myself!“ Thanks Lynn, also for the sweet swearing we did together. You rock!
In just three razzle dazzle sessions, she herded all my disco-ballin’, multifarious messaging cats into a couple of shiny new identi-fires (fab word, innit?) I can finally feed my Insta bio and highlights with. Sighing with relief!
Don’t keep suffering alone - every coach needs a coach. Especially when you’re like: "I SHOULD be able to do this for myself, by myself!“ Thanks Lynn, also for the sweet swearing we did together. You rock!
Dr. Katja Brunkhorst
Writer | Coach | Yoga Teacher | Punk Rock Philosopher
I love working with Lynn. She was an incredible asset in my business. I could not have built the business I have today without her. I would absolutely refer her to anyone in need of the services she offers. And I hope to get to work with her again in the near future!
Erin Stutland
Best-selling Author, Coach, Fitness Expert
Lynn helped me see that what I had assumed was a refined niche was still too broad and it wasn’t helping me target my aligned clients in my marketing. At first, I felt like by narrowing my focus I would exclude some of the people I wanted to work with, but she helped me see that by getting more detailed about exactly who I could help and exactly what problem I solve, it would help me attract more just right clients. With her guidance, writing copy has actually gotten easier because now I know precisely who I’m writing for and what they need to hear to be able to invest.
Maia Larsgaard
Founder of Sensitive Soul Revolution
Lynn helped me express my business and my mission statement in a way that was clear and concise, and appealing to my customer. She took the time to go through my content and give me really detailed and specific feedback that helped me turn my landing page into something I am proud of!
Hannah Catherine Wydeven
Owner, Solcana Fitness
Lynn understood my type of business (which is a specialized health care) and immediately understood who I am and how I operate and was able to help alleviate my fears and helped point me in the right direction. Her guidance gave me a new way of looking at things and opened doors to new possibilities that I had never considered, all with much less work than what I had originally in mind.
Tina Fotini Konstantinou
Naturopath-Clinical Biologist