articles

what makes your business different?

What makes your business different? This is one of the questions I always ask when working with a new client.I’ve yet to be impressed

the real reason businesses fail

All those business stats you’ve likely seen are meaningless. They don’t tell you why small businesses actually fail.
Once you commit to doing this one thing, you can defy the odds because you’ll be doing what very few people are doing.

why you need to choose a focus for your business

Have you ever read something and wished you had come up with it? A concept that says exactly what you feel is true but

3 examples of bad positioning

Today we’re looking more deeply at the copywriting agency examples I shared last week to demonstrate generic messaging. While these agencies seem to be

why you should choose a specific smaller market

No matter how much I loved a class in school, when the teacher announced that we were going to do group projects, I muffled

with great positioning comes great power

Positioning is not a marketing exercise. Most people think of it as a starting point for messaging and content. But it is so much

are you ready to be choosy?

I recently joined an open Zoom call hosted by a friend. It’s fun to pop in and meet new people and join whatever conversation

my happy middle (aka my specialization)

I’m in the middle and I couldn’t be happier about it. Last year I wrote about what I call the power of the middle:

what is your differentiated value?

When my now ex-husband and I got engaged, we didn’t agree on the engagement ring. It’s not that he wanted to weigh in on

you may not know what you need

You became an entrepreneur so you could call the shots. But in reality, you aren’t in charge at all. Because you’re not taking the

don’t try to do your own positioning

Solo entrepreneurs often do way too many things solo. Just because you’re the one delivering the service, does not mean you should be trying

positioning vs. messaging

I’m on a mini mission to make foundations sexy. They are core elements that can make a huge difference in helping you grow your

What's on your mind?