You became an entrepreneur so you could call the shots.
But in reality, you aren’t in charge at all.
Because you’re not taking the time to identify and define the root cause of problems in your business. So you can’t be specific about what you need.
And that means you’re more likely to be swayed by others telling you what they think you need.
Let’s say you think one of your problems is that you don’t have enough consistent revenue.
- The Facebook ads consultant will tell you the root cause is that you aren’t putting your offer in front of enough people and the only way to do that is through paid ads.
- The social media strategist will tell you the root cause is that you don’t have a strong social presence and you need a strategy so you can get more sales.
- The LinkedIn leads specialist will tell you the root cause is that you don’t have a solid lead generation system and the best way to get leads is on LinkedIn.
None of them are right.
Because they don’t know your business, your preferences, your specific challenges.
They don’t have your history to be able to diagnose the issue.
It’s time to get real with yourself.
You also may not know what you need.
Save yourself time, money, and effort and stop looking for the answers to what is probably not the actual problem.
Dig deeper.
Keep asking why.
👉 Why do you not have enough consistent revenue?
Because I’m not charging enough.
👉 Why aren’t I charging enough?
Because I don’t believe in my offer.
👉 Why don’t I believe in my offer?
I created it following someone else’s formula and it doesn’t feel right.
👉 Why doesn’t it feel right?
It makes a promise I’m not sure I can live up to.
The root cause is that you don’t have a promise or result you know you can deliver.
So you need to figure out what promise you can make.
It could also be that:
- You don’t like your model.
The cause might be that you’re doing 1:1 but you find it depleting. - You don’t know what value you provide.
The cause might be that you haven’t specifically asked your clients what they get from working with you. - You’re not sure what you want to do.
The cause might be that you started consulting in your area of expertise even though you were sick and tired of the work but you have no clue what to do instead.
Don’t look for solutions until you know what you’re solving for.
Only look for a solution once you’ve defined the actual problem that needs solving right now.
Then you’ll be back in the driver’s seat and not at the mercy of marketing messages that work especially well in our state of uncertainty.